Lakeland ad agency finds its marketing niche

When Lora Kellogg decided to revamp her Lakeland advertising agency, she considered every detail.

The result is a new name, Curious Jane, and a new office over the entire third floor of the Pilot Bank building at 439 S. Florida Ave. in Lakeland. Both were rolled out in August.

The new name reflects the agency’s new brand and focus:

• Curious about finding better ways to help its clients, mostly health and wellness companies, reach its prime audience, and

• Jane, as in Jane Doe, or every woman, the audience it wants to reach.

“It’s difficult to serve everybody,” Kellogg said of her agency’s rebranding effort. “We knew we were strong in marketing to women. We knew we were strong in health care. We decided to put a stake in the ground and focus on what we do best.”

Rene Tirado of Lakeland, a client for 15 years, said Kellogg has done well for his companies.

“Whether it’s design or content, they’ve really done a good job at getting the message to women,” said, Tirado, a franchise co-owner of five Plato’s Closet stores in Lakeland and Tampa and three Hand & Stone Massage and Facial Spas in both cities. “Every year they’ve been able to come up with cool things.”

Plato’s buys and sells gently worn clothing for women ages 12 to 24, he said. Both are demographics in Curious Jane’s wheelhouse.

In addition to advertising through radio, TV, billboards and other marketing venues, Kellogg has gone the extra mile, such as arranging to have Plato’s clothing featured in fashion shows on local daytime talk shows, Tirado said.